Managing a website is a full-time job. A website needs to be tended to regularly.
First impressions is usually the influence that gives the biggest effect. With a business, this is your website! Your website is the poster child for your company. It is typically the first place your customers will visit to get an insight into your company and the services you can provide for them. In this case, it is extremely important to keep your website up-to-date and focus on the content that you are producing for your website.
Why update your website?
Fresh Content, More Traffic
Hot off the press content frames a trustworthy relationship with your clients and your new potential clients. It is extremely important to keep your content up to date as the content produced is what your clients have confidence in.
It is also suggested that modernised content aids to build domain authority.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Websites will promote you 24/7: No employee will — Paul Cookson
Keeping the content up to date on your site builds trust between you and your customers. Most likely, customers rely on your site for useful information on whatever industry you are in.
Have you ever visited a website that’s outdated with old information and old blog posts on irrelevant topics? Does it make you wonder if they’re still in business,? Having outdated content on your site, mentioning things like an old location of your business or not-modern technology, can be perceived by your potential customers that your business doesn’t keep up with the latest trends. Anytime a customer reads content on your site that makes them go “wait, I don’t understand that” or “wait, that’s not right”, you’re hurting your credibility.
Security is Important
One of the main reasons for updating your website is for security reasons. If your website is hacked, it is going to cause issues for both your business and your clients as vital information can be stolen. With security issues also comes a lack of trust between the business and the client.
The main reason for any website being hacked is the exposure in the platform. For example, If a vulnerability is found in a platform such as CMS Made Simple, then hackers will target these sites as they all share the same vulnerability.
Web developers at TheeDesign strongly recommend using Wordpress . Not only one of the easiest platforms to use, but it is one of the most secure sites for your business to be built on.
A tip to ensure your website is secure is to carry out research about the platform you wish to use. Is it updated regularly? Does it provide security features? You can always rely on WordPress care plans like here at WP Studios to ensure software compatibility and security.
Security should be one of the top priorities for businesses both large and small. We hear all too often about large companies getting hacked, compromising client credit cards or social security numbers. This leads to a lack of trust and also hurts the business – clients may choose to go to their competitors in fear that their information might be compromised again.
Responsive & Mobile Friendly
This is not an option or a trend, it is an absolute must for your website! This allows users across several unique devices and platforms view your website with ease.
Smartphones and tablets are more of a common standard and will remain this way for a very long time! Optimising your website for your customers needs is vital.
The advantages of mobile friendly website include:
- You can reach more customers.
- If your website is not optimised, you can potentially loose out on revenue for your business. Do not frustrate potential customers.
- You company will be known as a modern more relevant company.
- As a business, your reputation is significant. Are you really going to let your reputation be ruined because your website is not optimised?
Retro may be a cool design trend to use but what is not cool is outdated technologies and it’s functionality. As the digital world is constantly changing and updating, what was awesome today maybe be not so awesome tomorrow. With this in mind you need to stand out from the crowd. Research trends, new technologies and search for inspiration for both your designs and functionality.
Also a few pointers to acknowledge is: Has your company changes its approaches and directions? If so, the driving force behind your website may not reflect your company and needs immediate attention.
Staying fresh and up-to-date is vital for your company. Clients first opinion of your website can have a great aftermath on your business.
Remember the key phrase: Your website is a poster child for you company.
Never let your website go stale, start this year off with an update to your website and maintain it. You never know who is watching your website and the benefit it may have for your company.